The town is accompanied by a large set of photographs and videos that document the life in the fictional Noguchi Town; reindeer’s in the toilet, people looking for things in bushes, etc.

Noguchi Town is a fictional town constructed merely by the irrational qualities of the otherwise utilitarian cityscape of Sapporo, Japan.

In Noguchi Town all these -rationally dysfunctional- elements are used by the citizens in different ways; the entire city becomes a playground.